This is our case study on Lotto Super 7. We presented a thourough investigation of the company, determined a problem statement that needed to be addressed, and researched certain demographics and target markets needed to accomplish our objective. We then came up with a unique ad campaign to target our audience, and presented it to the Marketing class.The 2007 version can be found at http://www.mediamax.com/adammandelbaum/Hosted/BCLC_Case_Study_4.pptx and is best accessed using the Mozilla Firefox web browser.
The 1997-2003 version can also be found at http://www.mediamax.com/adammandelbaum/Hosted/BCLC_Case_Study_42003.ppt, and is easily accessed using Internet Explorer.
The 1997-2003 version can also be found at http://www.mediamax.com/adammandelbaum/Hosted/BCLC_Case_Study_42003.ppt, and is easily accessed using Internet Explorer.
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